HomePage has partnered with PIMS-SCA to create the e-Demption technology, which allows consumer brands to offer their customers a quick, reliable and – most importantly – security-assured method of printing online discount coupons for redemption in-store.

The system has already been used for major campaigns by household names including Twix, Kellogg’s, Carling and Coca-Cola, with thousands of coupons being claimed and printed.

Typically, coupons offer deals such as money-off next purchase, buy one get one free, or support specific campaigns with custom offers from pre-arranged retailers. As the coupons include checkout-scanned barcodes, full end-to-end management of the data path is all part of the system.

e-Demption for Kellogg’s and Carling